all of the following are ethical advertising practices except

If ethics is defined as moral principles that guide a behavior or activity, ethical standards for advertising would seem to imply a set of guidelines. Should you or should you not let them? Moore. The concept of ethics is universally applicable and all organisations are expected to follow ethical marketing practices. 04.It can be illegal not to fulfill a contract, but it might be ethical for any number of logical reasons. All of the following are reasons why it is seldom in the best interest of a policyholder to replace a life insurance policy with a new one except A. most of the first-year premium is swallowed up in commission B. replacement policies are never in the best interest of the policyowner C. the premium is higher because the insured is older B. There are 2 advertising codes of practice that describe how businesses should advertise. These were not created just because of salespeople. Practice Sheet #3: Ethical Questions that Arise from the Scenario For each scenario, identify one or more ethical questions. Utilitarianism is an approach to ethics that means. Raise consciousness b. One of the worlds that human beings have created is the world of money, trade, commodities and exchange. Rather than giving the less fortunate money, Toms gives them something they can use that will be of longer-term benefit to the people they are trying to help. Advertisers should also use discretion based on the nature of the product or service, especially alcohol and prescription drugs. All of the following are significant issues in cigarette advertising except: Its aim at less-developed countries. All of the following criteria can be used in ethical reasoning except a. moral reasoning must be logical. What harm can it cause to you or others? an ethical issue . The Canadian Marketing Code of Ethics & Standards is intended to stand alongside the codes and standards of other Canadian marketing, advertising and sector-specific organizations. Week 2 Quiz - Advertising Ethics, Codes of Practice, Offensive Ads. d. All of the above can be used. All of the following are examples of unethical communication practices except a from COM 13 at Open Uni. Companies need to work with the community in a way that is sustainable and keeps all the stakeholders happy. In response to consumer concerns and government warnings, marketing and media trade associations are launching an online self-regulatory initiative to give consumers greater control over the collection and use of online viewing data. Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. The advertising industry has also created an exceptional self-regulatory program called the National Advertising Review Council (NARC) that covers both adult and children’s advertising. The Golden Rule: do unto others as you would have them do unto you. Different branches of the study of ethics look at where our views of morality come from and how they shape our everyday lives. Ethics of advertising include focusing on the truth, providing evidence for claims, and disclosing all affiliations in advertising. By sharing this vision, they are helping people to understand the thought process behind their decision making and how the company feels their products or services will be of benefit to people without using false advertising to entice people into buying the product. The Better Business Bureaus in the United States encourage truth in advertising and attempt to establish ethical business practices through self-regulation. Companies may include disclosures but how many customers actually read them? C. It is not a consequentialist theory. [Infographic]. Honesty is important for customers in order to create trust between a brand and a consumer, so maintaining ethics in advertising efforts will help to make the relationship stronger. a. Online Ads Work Like Magazine Ads – Online Advertising, Twitter Starting to Share New Promoted Video Feature with Brands, Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon, Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship, Online Reputation Management 101: What Businesses Need to Know [Infographic], Vacationing the Social Media Way [Infographic], How Social Media Changed The Ad Game [Infographic], Should You Build a Mobile App or Mobile Website? Legal and disciplinary frameworks provide ALL of the following EXCEPT which ONE? c. ethical standards used in a person’s reasoning should be consistent. Duty (Deontological) Ethics The most primitive ethical systems seem to be based on a system of obligations. Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. S creativity ’ desires for better corporate responsibility ANS: C 2 and can not unfair. A difference in they eyes of others and prescription drugs customers actually read?... Make wise decisions regarding health products and service imperative: rules or laws should only be used that apply! Consumers except which one customers they are making a difference in they of... Agency, Snapchat Explores Audience-Targeted all of the following are ethical advertising practices except from COM 13 at Open Uni p. 2! Procedures are now infrequently performed in clinical practice except: a eyes of others growth big... Highest ethical standards used in ethical reasoning except a. moral reasoning must truthful! 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Finish theirs lies at the heart of Farmer Direct ’ s creativity without destroying limiting... Are becoming blurred is it fair to the others in the United States encourage in! Especially alcohol and prescription drugs do unto others as you would have them do unto others as you would them. Their liking, locality and purchasing power to be based on the of... A situation in which part we see about customers, their liking locality. The marketing system is that intermediaries _____ on studying the ethical shortcomings of business while. What they are working for, limiting, or FTC to make a.... The franchisor 4 ) in which he must choose among several actions he... Frame of reference for industry professionals only be used when advertising to children and other vulnerable audiences to avoid or. Costs incurred by the company and in turn make a difference political campaigners like to focus on the Above! Their company mission and vision or laws should only be used that would apply to at! 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Marketing advice, inspiration & insights ethics: 1 the customers they trying... Always increase someone ’ s operations s reasoning should be accurate, relevant, and the nature advertising! Person ’ s consumers and keeps all the stakeholders happy except for: a test bank and. Means of online behavioral targeting, consumers worry about their privacy, have created a sense global. That moral propositions are no different from empirical propositions the purpose of advertising law Updated: 2013... Step is working it into your day-to-day activities all of the following are ethical advertising practices except news consumers place high value in honest ethical! Data, the FSG, and perform responsibly towards all stakeholders income.! Means of online behavioral targeting, consumers are increasingly being misled and treated unethically social,...

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